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This Privacy Policy ("Policy") describes how Skul Projects Inc. ("Skul", "we", "us", or "our") collects, uses, discloses, and otherwise processes personal information when you access or use our websites, applications, or services (collectively, the "Services"). Skul Projects Inc. is headquartered in Ontario, Canada, and this Policy has been drafted to comply with the Personal Information Protection and Electronic Documents Act (PIPEDA), applicable provincial privacy laws, and applicable U.S. privacy legislation, including the California Consumer Privacy Act (CCPA) and other similar U.S. state laws.
By using our Services, you acknowledge and consent to the practices described in this Policy. If you do not agree, please do not use the Services.
1Information We Collect
We collect the following categories of personal information:
a. Contact and Identity Information
Name, alias, mailing address, email address, phone number
Account login credentials, profile photo, social media handles
b. Device and Usage Data
IP address, browser type, device ID, operating system
Activity logs, pages visited, session duration, links clicked
c. Communication Data
Customer service requests, call/chat transcripts, feedback forms
d. Payment and Transaction Data
Purchase history, billing address, and payment method (processed via third parties)
e. Geolocation Data
General location information (e.g., city, province/state), GPS data (where permitted)
f. Cookies and Similar Technologies
Session identifiers, analytics cookies, targeting cookies (see Section 6)
g. Inferred and Profile Data
Preferences, purchase behavior, and analytics-based segmentation
Note on End Users of Merchant Stores
If you interact with a Skul-powered widget embedded in a third-party storefront (such as on a Shopify site), we collect and process your data on behalf of that merchant. In such cases, Skul acts strictly as a service provider or processor and the merchant is the data controller. Please refer to the respective merchant's privacy policy for details regarding their data practices. Skul does not use this data for independent commercial purposes.
2How We Collect Information
We collect information through:
- Direct input from you (e.g., form submissions, emails, chats)
- Automated technologies, including cookies and browser logs
- Third-party services, such as analytics providers and business partners
- Employer or organization, if your access is via a company account
- Integrations with third-party platforms (such as Shopify), where authorized by merchants under applicable platform terms and scopes
3How We Use Personal Information
We use your information to:
- Operate and improve our Services
- Authenticate user accounts and secure transactions
- Provide customer support and respond to inquiries
- Process payments and issue invoices
- Send transactional and promotional communications
- Personalize content and recommendations
- Monitor compliance with terms of service
- Detect fraud, enforce legal rights, and comply with legal obligations
Some features of the Services, including the Skul Widget, may incorporate the use of artificial intelligence (AI) and machine learning technologies to analyze behavior, provide product recommendations, and facilitate chat-based support. These AI features are designed to assist users and merchants and are not used to make legally binding or high-risk decisions. Users may reach out at any time to request human intervention or clarification.
We will only use your personal information for the purposes described above unless otherwise permitted or required by law.
4Legal Basis for Processing (For Canadian and EEA Users)
Under PIPEDA, we collect, use, and disclose your personal information with your knowledge and consent, except where otherwise permitted or required by law. You may withdraw your consent at any time, subject to legal or contractual restrictions and reasonable notice.
5How We Share Your Information
We may disclose personal information to:
- Service providers for hosting, analytics, email, support, and payment processing
- Legal authorities where required to comply with laws or legal proceedings
- Affiliates or buyers in connection with mergers, acquisitions, or financing
- Marketing partners, only with appropriate disclosures and opt-out mechanisms
- Public testimonials, if you consent to publishing your name or feedback
Where we access or receive personal data from platform integrations (such as Shopify), we comply with the terms of such platforms and only access data permitted through authorized scopes and merchant instruction.
We never sell your personal information.
6Cookies and Tracking Technologies
We use cookies and similar tools for:
- Essential service functionality
- Analytics and performance monitoring
- Personalization and preference storage
- Marketing and advertising (where permitted by law)
You can manage your preferences through browser settings or opt-out links. Learn more at aboutcookies.org.
7Your Rights
Depending on your jurisdiction, you may have the right to:
- Request access to your personal data
- Correct or update inaccurate data
- Withdraw consent to future data use
- Request data portability
- Request deletion of your information (subject to legal obligations)
- File a complaint with the Office of the Privacy Commissioner of Canada or your local authority
To exercise these rights, contact us at cole@skul.app.
8Data Retention
We retain personal information as long as necessary to:
- Provide the Services
- Meet our legal, accounting, and contractual obligations
- Enforce agreements and resolve disputes
Once data is no longer needed, we anonymize or securely delete it.
9Security
We employ commercially reasonable administrative, technical, and physical safeguards to protect personal information. However, no method of transmission or storage is 100% secure. Users are responsible for maintaining the confidentiality of login credentials and securing access to devices.
10Cross-Border Data Transfers
Your information may be stored and processed in the United States or other jurisdictions. Where required, we rely on standard contractual clauses or equivalent legal mechanisms to ensure adequate protection.
11Children's Privacy
Our Services are not intended for users under 18. We do not knowingly collect personal information from minors. If we discover such data, we will delete it promptly.
12Third-Party Links
Our Services may contain links to third-party sites. We are not responsible for their privacy practices. Please review their privacy policies before providing personal information.
13Changes to This Policy
We may update this Policy periodically. Material changes will be communicated via our website or email. Your continued use of the Services constitutes acceptance of the revised Policy.
14Contact Us
For privacy inquiries or to exercise your rights:
A Data Processing Addendum (DPA) aligned with the EU GDPR and other global data privacy frameworks is available upon request.
15U.S. State-Specific Disclosures
If you reside in California, Colorado, Connecticut, Virginia, or other applicable U.S. states, you may have additional rights under state privacy laws, including:
- The right to know what personal information we collect and why
- The right to request deletion of your personal data
- The right to opt-out of data sharing for cross-context behavioral advertising
- The right to non-discrimination for exercising your privacy rights
To exercise these rights, please contact us at cole@skul.app.
We do not sell personal information or knowingly collect information from minors under 16.
This Policy is governed by the laws of the Province of Ontario, and any disputes will be subject to the exclusive jurisdiction of the courts in Toronto, Ontario, Canada.